Cooper Business School

Another point to be considered in terms of fundraising is the selfishness of people, so the best strategy is to start asking friends and collaboration with those who want to go after our friends. Not to mention that all this must be supported by arguments that serve as support.

As mentioned above, the candidate must be involved directly, it is he who should build bridges with the largest contributors, at this point their participation is vital, and much more if we consider that the top 25% is the most difficult to achieve.
In a possible strategy for raising the friends have set as an initial step. After that will cover a much wider universe and heterogeneous. To achieve this it is convenient to divide the potential contributors in groups: economic, by activities, membership, etc.. and place a charge in front of each group

To address potential contributors is most effective to do so moving, the more emotional the better, you have to move to the taxpayer, and it would be a good tactic to add to mailing a photo of the candidate especially dedicated and never forget to say ” thank you. ” The people who contributed, never forget that thanked him as provide more personalized the more must be gratitude.

Being the subject of the order of contributions such a sensitive issue, it is important that those who collaborate with the candidate are influential people, with some authority. The people that day, you know, you should feel one with whom it is influential, even after the election. Although all donors are important, a common practice, not inconsiderable, is that those who have more give easier access to the candidate.

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