Cooper Business School

Japan’s largest electronics exporter, plans to introduce a product or device digital book readers in particular the latest digital book reader. As if challenging a similar product that belongs to Amazon.com Inc., planned to launch will be conducted in the United States early next month.

This brand-new Sony Reader will be priced between 180 dollars to 300 dollars per unit. “Sony will repair the hardware and software from previous products,” said Phil Lubell, vice president of Sony digital readers at Sony Electronics reported by Bloomberg.

Tokyo-based manufacturer will introduce this brand-new product before launching the first model of tablet computer. Lubell said the company will continue to drive sales because product prices are cheaper than the tablet product.

“Sony looks to struggle to expand e-business readers earlier than the planned time,” said Nobuo Kurahashi, an analyst with Mizuho Financial Group Inc. in Tokyo.

Information alone, the number of Americans who have an electronic reader like Kindle rise until doubled in six months. A survey by the Pew Research Center said that until May as college graduates and adults in the highest income category choose the tablet computer

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