Cooper Business School

Electronic commerce or e-commerce consists primarily of the development of marketing activities, sales, customer service, portfolio management, logistics management and in general all commercial event and exchange of information conducted through the Internet. This tool comes from new information technologies, from interactive linkages between businesses, consumers and all agents involved in the dynamic market principles, forcing organizations to change their design and win a globalizing vision, in which geographical barriers and time management are all factors that promote commercial activity.

The e-commerce is also used in organizational restructuring processes by automating the relationships between different departments or divisions of the company and is applicable to direct marketing strategies, relationship marketing and database marketing. Given the nature of the subject that can be managed on the Internet, has created the electronic data interchange (EDI), which manages the complex transactions associated with advancing legal, accounting, financial, etc.. As well as managing highly confidential information and registration online activities and documents data transferred from computer to computer, so very safe.

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