Cooper Business School

From the preparation of this budget the main objective of the collection team must work to get the resources placed a goal and not stop until you have achieved. And as we said earlier this is a sensitive issue because the parties never whiten the issue. And although there are reasons for this are questionable, since most campaign contributors prefer to remain anonymous. As participation is only known that each party is responsible through the Ministry of Interior.

However, what interests us here is to suggest alternatives to achieve outside of the allocated resources and reflecting the above said work in full force for the good in this area is essential, as candidates with good resources are the ones who ultimately have better possibilities.

All this means that it is essential to have a finance officer, although this is an issue that candidate can not be separated, to be more emphatic, I am firmly of the opinion that the candidate should be involved in the collection. In fact part of his time has to devote to this, using 2 basic concepts:

• Always ask for more of what is presumed that you will be given.
• With good management should ask again.

For this task is essential to have a good database. It is essential to effective management of information to know who contributed in previous campaigns, in order to thank them, remind and re-order. The most common way is through a prior communication, such mailing, and then turn to personal contact.

Another point to be considered in terms of fundraising is the selfishness of people, so the best strategy is to start asking friends and collaboration with those who want to go after our friends. Not to mention that all this must be supported by arguments that serve as support.

As mentioned above, the candidate must be involved directly, it is he who should build bridges with the largest contributors, at this point their participation is vital, and much more if we consider that the top 25% is the most difficult to achieve.
In a possible strategy for raising the friends have set as an initial step. After that will cover a much wider universe and heterogeneous. To achieve this it is convenient to divide the potential contributors in groups: economic, by activities, membership, etc.. and place a charge in front of each group

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