Basic Elements of An Investment Project: Market Study (I)
1. Introduction: Brief history of development and uses of the product and to specify what the relevant factors influencing its consumption.
2. Background: Provide details of incorporation of the natural or legal person who is interested in the project, as well as the study should be located in the economic and social conditions prevailing at the time of its completion.
3. Purpose: Summarizes the purpose of the project, both generally and specifically.
4. Market research: Study of supply, demand, price, product, markets and competition and other factors. Used to know a sales forecast.
5. The technical study: Based on the results of market research will be decided that the necessary infrastructure to carry it out.6. The management study: The administrative structure of the new entity in order to function and meet its objective.
7. The financial study: The evaluation of costs and expenses against income and based on the decision result convenient.
8. Evaluation: Study the effect of a new project in the society and the entrepreneur. Seeks to determine how to distribute economic resources so that their use is optimal, so it is necessary to measure the relationship between resources used with results or estimated results.
9. Conclusions and recommendations: the most important aspects that arise from the possible implementation of the project, as well as recommendations on the feasibility of the proposed financing and on all relevant aspects of the project.
It Is the collection and evaluation of all factors that directly influence the supply and demand for the product. Among its objectives is to determine the market segment that will focus, and the amount of product being sold.
Concept.
In a market analysis known four fundamental variables that make up its structure, such as, demand, supply, pricing and marketing. In this study we seek different information that will help to identify our market and should ensure that there is indeed a potential market, which can be harnessed to achieve the planned objectives, either in selling a good or a service. It can be done in different ways, one is enforcing any consumer surveys, these surveys give us an idea of the market situation.
Should include a brief description of market characteristics including area, volume handled, distribution channels, suppliers, pricing, competition and general trading practices in the region. It must analyze both historical and current data on what the supply and demand, past and present, to see if demand for the product is attractive and if the existing supply is sufficient or insufficient to analyze the changes that have taken both the supply and demand over time.
As with any investment project should examine the future, based on the information you have, create an environment that can give a picture of what future demand will be good or service. It should consider what market share is going to have our project, considering the supply and demand, just as structuring the marketing program to use.
The research carried out must provide the information necessary and sufficient to serve as a support in decision-making, which in this study should be aimed at determining whether market conditions are not an obstacle to carrying out the project .
credit to: Mr. Jose Luis Hernández Cabrera
Source: www.gestiopolis.com/finanzas-contaduria/elementos-de-un-proyecto-de-inversion.htm
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