Cooper Business School

Amazon tablets show signs will be present in large numbers in the third quarter of 2011.

According to Digitimes speculative report on Thursday (07/07/2011) American time, the number of tablets that would get under the iPad.

The number of tablets that Amazon would enter the American market, which ranges between 1 million and 1.2 million units, according to Taiwan’s technology news site, is a conservative figure. Orders for Amazon touch panel even higher, around 2 million units.

While the number of tablets iPad more fantastic, of course. If the tablet Amazon entering the market amounted to 1 million units, Digitimes estimates that Apple will produce the latest version of the iPad between 14 million and 15 million units in the same quarter, 10.5 million higher than the second quarter.

This means, if the figures quoted by Digitimes Thursday credible, tablet Amazon will be above the tablets based on Google’s Android as Acer Iconia Tab A500, Asus Eee Pad Transformer, and Samsung Galaxy Tab. Everything will be present in quantities of 750,000 units and 900,000 units in the third quarter of this year, says Digitimes.

Based on the rumors, tablet technology Amazon uses “E Ink’s Fringe Field Switching LCD”, which makes color LCD touch panel, rather than E-Ink display traditional black and white as it has been a feature of the Kindle.

Although located in the shadow of the popularity of the iPad tablet, the reason Amazon is also releasing its own tablet for use as an e-reader.

When asked by Consumer Reports last May about the possibility of Amazon selling its own tablet, Amazon CEO Jeff Bezos said, if Amazon has its own tablet, it will not replace the Kindle.

Digitimes mentions the total number of tablets with the entire brand to be marketed in the third quarter could reach more than 21 million units, up 14 million from the second quarter. Orders of non-Apple tablet is projected to reach seven million in the third quarter.

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